We see ads with too many messages and fragmented calls of action everyday. It's rare to see advertisements with high concept/execution done in a way that really makes you stop and look. Even the most clever ads seem to roll off the eyes in seconds. This series of ads are really cool and make you stop and look. It is a great example of a simple idea with an interesting delivery.
Astral is a leading Canadian media company, with properties in television, radio, out-of-home advertising and digital media.
We wanted to remind Canadians of Astral's content diversity.
Client : Astral Media
Director, Brand Management and Corporate Marketing : Derev Antikacioglu
Coordinator, Corporate Communications : Alexandre boyer
Agency : BCP
VP, Creative Director : Etienne Bastien
Co-Creative Director : Jonathan Rouxel
Art Director : Jonathan Rouxel
Writer : Etienne Bastien
Account Director: Michèle Bastien
Agency Producer : Frédérique Bissonnet
Production House : La Cavalerie
Photograph: Olivier Staub
Producer: Émilie Heckmann/ La Cavalerie
Production Director: Marie-Hélène Harvey
First assist: Sébastien Roussel
Digital artist: Jonathan Kemp
Digital artist: Benoit Côté
Directeur artistique: Susan MacQuarrie
Hair & Make-up: Jessica Lablanche, Folio agency
Stylist: Julie-Anne Tremblay